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Social Media Manager

JOB SUMMARY

The Social Media Manager oversees the social media strategy and execution for CUENTO Marketing and our partners. The role requires a deep understanding of the social media landscape, ability to tell compelling stories and engage using the unique brand voice for each partner and what impacts the performance of social media posts.

 

DUTIES & RESPONSIBILITIES

  • Develop and execute a social media strategy for CUENTO Marketing and social media partners.
  • Daily management of social media accounts with an emphasis on engagement, listening, replying and creating compelling on-brand content.
  • Create and execute content calendars for each account. Work with internal and external teams to determine content and timing with an emphasis on reinforcing key message points, product releases, campaigns and fun daily content to engage with community.
  • Capture, develop, post and share content that drives community engagement and growth.
  • Work with internal and external teams to develop compelling content that embodies and personifies brand, drives awareness of key messages and complements all marketing efforts.
  • Measure performance of social posts and campaigns to determine effectiveness. Produce weekly reports that measure and analyze campaign performance and sentiment.
  • Monitor and measure the impact of social media on brand and product spotlight efforts.
  • Track social media, technology and content trends and develop strategic plans to implement new ideas to drive growth and engagement.

JOB REQUIREMENTS

Must meet the following minimum requirements:

  • Minimum two years of social media and writing experience.
  • Must demonstrate extensive experience in social media management for a major brand with expertise in copywriting, content development, blogging, engagement and brand advocacy. Will be asked to provide specific examples in all aforementioned areas as well as reply strategy implementation.
  • Strong analytical skills are required with proven ability to gauge brand sentiment, impact and create recommendations to further growth and address insights.
  • Ability to work with industry standard tools and equipment to capture photography and video content.
  • Must be a strong collaborator with good time management and organizational skills.
  • Excellent written and communication skills in all channels and formats a requirement with a demonstrated ability to correctly use punctuation and grammar.
  • Ability to work collaboratively and independently to develop content. Proficiency in shooting, editing, photography and creating graphic content a plus.
  • Must demonstrate knowledge of current events, pop culture and social trends.
  • Proficient in various Adobe software (Premier, Photoshop, Illustrator, LightRoom).

CUENTO Marketing is an equal opportunity employer. Position can be remote; based in San Diego is a plus.
Social Media Manager position is full time with full benefits package.

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