Three teams. Three directions.
Marketing, sales, operations and leadership are each working hard on their own plan. Without one shared plan, the work pulls in different directions, and revenue pays for it.
Everyone’s working hard. Nobody’s running the same play.
It’s an alignment problem, and it’s fixable.
We help you align leadership, strategy and execution.
Before CUENTO, we ran marketing for teams in the NFL and MLB. In sports, the front office, the sales team and the game-day crew get one shot every night, in front of everyone. Either everyone runs the same play, or everyone loses.
We bring that playbook to your business. Not as an agency on the sidelines, but as part of your team.
Every way to get aligned.
Strategy & planning
Strategy that gets signed off and carried out. Clear priorities, clear owners and a roadmap every team can follow.
Brand & storytelling
The story that’s unique to your business, brought to life in content, creative and Emmy award-winning production.
Growth & performance
Paid, search, social, CRM and lifecycle, sharpened with AI and tied to revenue.
Fan & customer experience
Game day, venues, events and apps. Every touchpoint telling the same story, from the parking lot to the final whistle.
One game plan. Four steps.
We start at the top and work down, so strategy and execution are built on the same priorities from day one.
Assess
Get honest about where leadership, teams, systems and spend really stand.
Identify
Find the gaps and the opportunities that move revenue most.
Strategize
Build one plan everyone signs onto, from the C-suite to the people doing the work.
Execute
Embed with your team, run the plan and report on what moves the needle.
Selected work
We tell stories that drive revenue.
Marketing muscle, sized to fit.
Fractional Marketing Department (FMD) gives growing businesses the in-house marketing power of a large company, without the cost of multiple full-time hires. Seasoned experts join your team part time, learn your business, and have the full resources of a proven marketing machine behind them.
Built for growing businesses with a small, loosely organized or non-existent marketing department.
Chief Marketing Officer
Owns the strategy and oversees every part of your brand and marketing, so your message stays consistent across every channel.
Marketing Manager
Runs project management and campaign execution, keeping the work on time, on budget and true to the strategy.
Social Media Manager
Sets the direction for your social accounts, creates the content and builds an engaged community around your brand.
Video Production
A full video team for promos, ads, tutorials and more, from concept through delivery.
Design Production
Graphics, infographics, packaging and web design that carry your brand across every format.
Our mission is to never let you miss an opportunity totell your story.
Built for organizations that expect more.
Pro teams, college athletics, venues and enterprise brands of all levels have trusted us to define their story and align their organization around it.
Operators, not vendors.
Strategists, storytellers, producers and builders based in San Diego, with front-office roots across the NFL, MLB and NHL.
Pick your field. We’ll run the play.
Whether you fill a stadium, run a venue, or lead a growing brand, the problem is the same: everyone working hard, nobody running the same play. Here’s where we come in.
Teams & leagues
Front-office strategy, brand and content from people who’ve sat in your chair.
Fans & customers
Game day, venues, events and apps, from the parking lot to the final whistle.
Brands & businesses
Fractional marketing leadership and one plan that ties every move to revenue.
We give a sh*t.
This is a partnership.
Ready to get everyone running the same play?
About your
- Business.
- Brand.
- Revenue.
- Team winning.
Straight answers.
The things leadership teams ask us most before we get started.
What does CUENTO actually do?
We align your leadership, marketing and sales around one plan, then embed with your team to execute it: strategy, brand, digital, content, CRM, data and fan experience.
Do you do strategy or execution?
Both. The plan and the work come from the same team, so nothing gets lost in a handoff.
How are you different from an agency?
We work as part of your team, not on the sidelines, and we measure ourselves on your revenue, not our output.
How can sports marketers help my enterprise brand?
In sports, execution happens in public, every night. We bring that same discipline to enterprise brands: one plan everyone signs onto, clear accountability, and work that ties back to revenue, whatever the industry.
How does an engagement with CUENTO work?
We’re a retainer-based partner, and we don’t bill by the hour. We estimate the hours the work will need. If you need more help, we’ve got your back, and if it’s consistently more than we estimated, we’ll talk about it openly. That’s what great partners do.
How fast can you step in?
Fast. Someone just left, you’re behind on your planning, or you need an assessment before a big decision? Tell us what you need and we’ll mobilize the team, even if it’s tomorrow.